A holistic precinct place making master plan for the Broadbeach Business Centre was produced in consultation with the area’s business leaders and stakeholders.
The Broadbeach Core Business Precinct is situated between the Gold Coast Highway and Old Burleigh Road, and from Queensland Avenue south to Elizabeth Avenue. Adjacent main destinations include the Gold Coast Convention Centre, The Star Gold Coast and Pacific Fair Shopping Centre.
Many of the challenges and way forward lie in maintaining the unique identity of Broadbeach as a family-oriented centre, while improving transport, pedestrian access and providing infrastructure to develop and activate the streetscape.
Broadbeach is an integral part of the Gold Coast experience for tourists, locals and commercial enterprise. It is seen as a family-oriented and safe environment and is characterised by high rise apartments and mixed use precincts, including tourist accommodation, restaurants, serviced offices, recreational opportunities, varied retail outlets and businesses.
Broadbeach is renowned for its festivals, cultural life and sporting events.
This master plan aims to reinforce Broadbeach as the premier destination for locals and visitors as the event, dining and commercial precinct of the city, where more people choose to live, work, invest and spend time.
Broadbeach public open spaces, such as Victoria Park, Federation Park, Broadbeach Mall and Kurrawa Park, will be transformed to provide great amenity and support first class recreational, cultural and social activities.
The streetscape will be improved to become quality pedestrian boulevards. The shared zones and lane ways will be activated to encourage people of all ages to enjoy live music and public art and have an exciting choice of outdoor dining venues.
This transformation is a unique opportunity for the city to maximise people’s enjoyment of the streets, so they can be walked safely at any time of day and night, add vibrancy to the area and support the local economy.
New activities may include extended outdoor dining opportunities, street vending, creative or cultural activities, or simply improving the comfort of pedestrians and encouraging people to interact and enjoy the public places.
Permanent streetscape improvements may include fixed items such as public seating, lighting and street trees or temporary elements such as moveable furniture, outdoor dining, and street vending. In addition, building elements may include awnings, signage and materiality to contribute to the pedestrian experience.
Broadbeach will support the local community in recreation, social, shopping, economic and business needs, offer visitors a memorable experience and create a desire to return.
View the City Place Making Broadbeach Core Business Precinct - Full Master Plan Report.
The success of this project will be measured by the delivery of a place based master plan that guides the activation and future repositioning of the Broadbeach Core Business Precinct. The master plan includes considered recommendations for short, medium and long term strategic interventions that inform Council decision making and future budgets.
Through well engaged place making, analysis and urban design, the City produced a master plan to meet the needs of the local community, improve public spaces and enhance and protect what is valued in Coolangatta and Kirra.
The vision of the master plan was to:
- celebrate uniqueness of the place – its history, beach culture, location and relaxed vibe
- enhance walking, mobility and the experience of being in Coolangatta and Kirra
- look for opportunities to improve cycling within the area.
Community engagement of the master plan was undertaken from 25 March to 15 April 2019. A total of 678 survey responses were received. For further details of the engagement results please refer to the Community Engagement and Marketing Report.
The final Master Plan incorporated the community engagement feedback with detailed site analysis. It was designed to shape and inform future decision making and provide a list of priority place making and city building projects for implementation in the short, medium and long term.
View the Place Based Master Plan for the Coolangatta and Kirra Business Centre.
A place based master plan for the Palm Beach Business Centre.
The Palm Beach Business Centre is situated over a number of blocks between Fourth and Eighth Avenues, and from Cypress Avenue, East towards the foreshore. Located 10 minutes from Coolangatta Airport and 15 minutes from Surfers Paradise, the Centre developed around the Gold Coast Highway, at a time when this was the primary north-south transport artery for the city.
During the latter part of the 1990s, the City undertook significant streetscaping along the western side of the Gold Coast Highway between Fourth and Eighth Avenues and along both sides of Fifth Avenue.
In 2008, owners of commercial property facing onto Palm Beach Avenue between Cypress Avenue and the foreshore were asked to vote for a centre improvement project for the street, which would require a levy to be paid to Council over a ten year period following completion. A majority voted against the project going ahead.
In 2012, another centre improvement project was offered to the centre. In this instance, owners of commercial property facing onto Fifth Avenue between Cypress Avenue and the Gold Coast Highway were asked to vote for a centre improvement project for the street, which would require a levy to be paid to Council over a ten year period following completion. A majority voted against the project going ahead.
In 2014, Council agreed to master planning being undertaken to revitalise the Palm Beach Business Centre.
The Master Plan
In 2015, Council engaged Place Design Group Pty Ltd to undertake a place based master plan of the Palm Beach Business Centre.
Two well attended workshops were held with business leaders and traders from the business centre in Palm Beach to establish the desired future direction for Palm Beach and to make recommendations for future works to help bring about the changes.
A draft Final Master Plan was completed by Place Design Group and was on display to the general community for comment between 17 August and 7 September 2015. Feedback received during the community consultation phase was assessed and considered when finalising the master plan for Palm Beach Business Centre.
View the Place Based Master Plan for Palm Beach Business Centre.
The success of this project will be measured by the successful delivery of a place based master plan that guides the activation and future repositioning of the Palm Beach Business Centre by considered recommendations for short, medium and long term interventions that can inform Council decision making and future budgets.